The market for ‘customized’ high-end products faces some legal issues.
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il Nas X may be a rapper, but he’s behind the most heavy-metal-looking shoes I have ever seen. He worked with the company MSCHF to create “Satan Shoes,” featuring a pentagram, an inverted cross, and a citation to Luke 10:18, a Bible verse referring to the devil falling like lightning from heaven. For good measure, they’re injected with a drop of real human blood mixed with red ink. Somewhere, the guys from Slayer (R.I.P.) must have big goofy grins plastered on their faces.
The folks at Nike do not. You see, these shoes are “custom” versions of the Nike Air Max 97: …