A judge has granted Nike’s request for a temporary restraining order against MSCHF, the company behind rapper Lil Nas X’s highly controversial “Satan shoes.”
What’s a brief history here?
The rapper, real name Montero Lamar Hill, collaborated with Brooklyn-based art collective MSCHF on the sneakers, which are a limited-edition design built on of a pair of Nike Air Max 97s.
The controversial shoes’ air bubble is filled with 60cc of red ink as well a drop of human blood, according to the rapper.
The shoes — which also feature a pentagram pendant, an embroidered “666,” and a Bible verse — retailed for $1,018 and went on sale Monday. Within minutes, the shoes sold out.
Nike filed a lawsuit against MSCHF earlier this week, stating that it did not authorize the shoes or design.
What are the details?
TMZ reported that a judge granted the company’s request on Thursday for a temporary restraining order demanding the company stop fulfilling any orders.
“Due to the restraining order, MSCHF will not be allowed to ship [the shoes] to customers awaiting the shoe that the creative agency put their blood, sweat, and tears in,” the outlet reported. “FYI … judges grant temporary restraining orders of this type when there’s a high probability that they will win when there’s a full-blown hearing.”
A portion of the company’s Monday complaint read:
Nike has not and does not approve or authorize MSCHF’s customized Satan Shoes. Moreover, MSCHF and its unauthorized Satan Shoes are likely to cause confusion and dilution and create an erroneous association between MSCHF’s products and Nike. In fact, there is already evidence of significant confusion and dilution occurring in the marketplace, including calls to boycott Nike in response to the launch of MSCHF’s Satan Shoes based on the mistaken belief that Nike has authorized or approved this product.