Is Coke Rethinking Woke?

Coca-Cola Company CEO James Quincey speaks during an interview with CNBC on the floor at the New York Stock Exchange in New York City, December 9, 2019. (Brendan McDermid/Reuters)

Why the soft-drink giant is pulling back from its left-wing posturing.


onservatives who are tempted to despair over the abrupt shift of major corporations into engines of left-wing culture war might want to take a look at Coca-Cola. Recent developments suggest that Coke is rethinking woke.

Coca-Cola has been creeping in a more woke direction for a while. In March 2020, the company blasted U.S. Soccer for making legal arguments in the equal-pay lawsuit filed by the women’s team, a lawsuit the women soon lost in court. In June 2020, Coca-Cola announced that it was suspending advertising on Facebook and Instagram, joining a coalition of left-wing advocacy groups “as part of a …

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